The National Snow and Ice Data Center is peppered with questions from the media: What do your experts work on? Do you have a scientist who can talk in an easy-to-understand way about sea ice? What's going on with the world's ice? How do your scientists come across in a radio broadcast or on camera? Journalists want a quick, to-the-point answer. Although NSIDC's online offerings are vast, members of the press don't have the time to wade through hundreds of pages of content to find what they need. On the other hand, NSIDC's single-woman press department struggles to provide individualized ideas for each journalist who calls. What could we offer journalists that would quickly answer many of their questions, while saving the journalist, the public information officer, and the scientists time? In response to this question, NSIDC expanded our online offerings to include a brief QuickTime movie covering what our scientists do, what they're finding out about the changing ice on our planet, and what they're like on camera. The movie is specific enough to provide interested journalists with the information they need about our expertise; we also realized that the movie's content is general enough for the teachers and general public who visit our online Education Center in hopes of learning more about our planet's ice. This presentation will cover the basics in developing a simple QuickTime movie from idea through the finished product: tracking down a video camera, developing a storyboard, conducting interviews, editing the clips into the final product, and getting it into the hands of the intended audience.
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